Facebook is a powerful customer acquisition platform that requires great ad copy to achieve results. After almost a decade of writing social pay-per-click (PPC) copy for Facebook ads and other platforms, the author has identified 12 solid copywriting strategies that can be adapted across industries. These strategies include stating a problem and offering a solution, getting creative with "negative" messaging, using social proof, setting the vibe with descriptive language, feature-benefit selling, going seasonal, leveraging urgency, A/B testing the same copy with different products, opting for long-form storytelling, keeping it simple, offering a deal, and knowing what your audience wants. By incorporating these strategies into their ad copy, businesses can increase engagement, conversion rates, and ultimately drive more sales on Facebook. Additionally, automating Facebook ad workflows using Zapier's integrations can help streamline the process and focus on creative copywriting.