EZ Texting is a marketing tool that enables small businesses to send promotional campaigns and transactional messages using text messages, leveraging the high open rates of SMS (98%) compared to emails (20%). Founded in 2004, EZ Texting has served over 160K customers across various industries and offers features such as contact organization, performance tracking, and a Link Shortener for campaign analysis. The platform integrates with other apps like Zapier to automate workflows, allowing users to streamline tasks and focus on what matters. With its ease of use and effectiveness in sparking customer engagement, EZ Texting is an attractive option for businesses looking to enhance their marketing strategy.