Designation, a UX/UI design bootcamp based in Chicago, uses automation tools like Zapier and Clearbit to streamline their lead qualification process. With the help of these tools, they can automatically filter leads, enrich company data, update CRM records, and create project management cards - all without relying on manual processes. This allows them to work smarter, not harder, even when team members are on vacation. By automating workflows, Designation has increased their efficiency by 100 times, freeing up time for strategic marketing efforts.