You want to turn your customers into repeat buyers by enriching their customer information with purchase data. Automation can help you accurately record customers' purchase history and send targeted re-cultivation content with personalized recommendations based on their buying habits. With Zapier, you can instantly add purchase events to your CRM, allowing you to scale cross-sell, upsell, and resell efforts. You can build custom Zaps or use pre-made templates to integrate different apps and automate tasks such as sending purchase information to Salesforce or HubSpot. By using automation, you can send better re-nurture campaigns and watch the sales roll in.