The author's boutique agency has evolved significantly over 20 years, with technology playing a crucial role in its success. The tools used have enabled the agency to run multiple brands and launch new businesses simultaneously without significant challenges. The key to this success lies in automation workflows that orchestrate tasks behind the scenes. The author relies on more than 50 powerful apps and tools to manage everything from email to social media to lead management, with automated workflows taking care of essential financial tasks, executive assistant duties, and collaboration. Zapier is a no-code automation tool that connects these apps into automated workflows, allowing for seamless coordination across all platforms and teams.