Embedding Gravity Forms on a WordPress website can be done using a shortcode, which is a bit of code used by WordPress plugins to insert things in posts or pages. The quickest way to embed forms is using the Gravity Forms shortcode, where a shortcode is pasted into a dedicated block in the Gutenberg editor. There are options to customize how the form looks on the page, such as disabling the title and description. Alternatively, a dedicated Gravity Form block can be used instead of shortcodes, which allows for easier tracking and previewing of forms in the WordPress editor. Additionally, Gravity Forms can be connected to thousands of other apps using Zapier, allowing for automatic sending of form entries to various services.