As the landscape for email newsletters continues to evolve, it's becoming increasingly important for creators and companies to adapt their strategies. Despite the challenges, newsletters remain a viable business model when executed properly, offering benefits such as low startup costs, location independence, and ownership of owned media. Key trends to watch in 2024 include influencers creating and promoting their email newsletters before products, newsletter platforms developing native advertising options, co-registration becoming a popular way to grow subscribers, large companies prioritizing their newsletters, and the need for high-quality content to stand out amidst increasing competition and supply. As more creators and companies enter the space, acquisitions are likely to become more prominent, making it essential to understand the market and identify opportunities for growth and monetization.