My local car dealership kept emailing me for a while, offering a deal to trade in my vehicle. From their perspective, the timing was right because I purchased my car seven years ago. But I'd already paid off my car, so I had no interest in their message. Timing matters if you want your marketing to encourage action. With MailerLite, your email marketing can seize the right moment every time. You can easily send newsletters, run targeted email campaigns, and segment subscribers for even deeper personalization. MailerLite has a built-in workflow builder that lets you trigger email campaigns from specific behaviors like a subscriber clicking a link, so you can nurture your audience at the right moments. To get started, you need to capture new leads from your website and create or update MailerLite subscribers automatically whenever a new Webflow form is submitted using a Zap. The problem is that your website gets a lot of traffic but leads lose interest by the time you email them. The solution is to connect MailerLite with Zapier to start nurturing leads at the right moment. You can use pre-made workflows called Zap templates to guide you through the setup process, which only takes a few minutes. Additionally, if you don't have Webflow for your website, MailerLite connects with other website builders through Zapier, making it easy to translate traffic into new business. With MailerLite and Zapier, you can automate almost any task at work using workflow automation software that combines user interfaces, data tables, and logic with thousands of apps.