Zapier is a workflow automation software that allows users to automate their email through automatic workflows, which are called Zaps. With Zapier, users can combine user interfaces, data tables, and logic with thousands of apps to build and automate anything they can imagine. It offers pre-made workflows, known as Zap templates, that can be set up in just a few minutes. Email automation may seem complicated, but it's actually straightforward, referring to the use of software to automatically send emails based on predefined triggers, schedules, or conditions. Zapier allows individuals and businesses to respond to emails and communicate with their audience in a personalized and timely manner without manual effort for each message. It can automate tasks such as sending personalized emails, templated emails, sending emails via Gmail when Google Sheets rows are updated, welcoming new Shopify customers with personalized emails from Gmail, and more. Zapier also offers features such as delayed sending of emails, writing tailored messages with AI, organizing inboxes, turning emails into tasks, using AI to label and summarize emails, saving attachments automatically, taking action on important information, sharing articles with the team, parsing information from emails, and streamlining email automation.