Reboot is a coaching service that focuses on helping leaders develop through self-reflection and examining the existential challenges created by work, aiming to create better companies. Reboot guides clients, including CEOs and managers, in various programs to answer the question "What kind of company would you want to work for?" Companies like Etsy, Twilio, and Help Scout have used Reboot's services. To manage their emails efficiently, Reboot uses Zapier, an automation tool that allows them to automate follow-up emails and scheduling, giving them more time to focus on clients and other important tasks.