The game has flipped for eCommerce retailers, shifting from expansion and new markets to retention and customer loyalty. To achieve this, brands must develop a customer-first mindset, leveraging seven essential marketing strategies: identifying and broadcasting their unique value proposition, creating engaging blog content that satisfies both customers and SEO requirements, implementing referral programs that leverage consumers' trust in their peers, enlisting influencers to advertise for them, encouraging newsletter signups for direct connections with shoppers, utilizing social media for one-on-one customer engagement, and turning customer service and lenient return policies into a marketing tool. By prioritizing these strategies, eCommerce retailers can earn and maintain a loyal customer base, ultimately benefiting both the business and its customers.