Livestorm is a tool that helps promote, host, and analyze online events, including webinars, by providing an automated workflow solution through its integration with Zapier. By linking Livestorm to Mailchimp, attendees can be automatically signed up for newsletters, reducing the need for manual updates and minimizing human error. This integration enables businesses to speed up their email marketing strategy, making it easier to nurture leads and keep audiences engaged with their brand. With thousands of apps supported by Zapier, users can automate various tasks and build custom workflows to suit their needs.