Setting up Facebook Lead Ads captures interested leads, but converting them into paying customers requires automation. To overcome this challenge, users can download their leads as a CSV file or set up automated workflows using Zapier, a workflow automation software that allows combining user interfaces, data tables, and logic with thousands of apps to build and automate anything they can imagine. By integrating Facebook Lead Ads with other apps like Google Sheets, HubSpot, or Mailchimp, users can instantly send new leads to the right tool, saving time and eliminating data errors, and streamlining their sales efforts.