When making videos to promote your business, it's essential to remember that perfection is not necessary, especially when it comes to production polish. Instead, focus on telling a good story and connecting with your audience on an emotional level. The 80% rule can be applied to technical aspects of video production, ensuring they're well-lit, sound clear, and clutter-free, without being a distraction from the marketing message. Authenticity is key in creating a unique and memorable brand identity. Consider using documentary-style interviews, DIY recording methods, and simple editing tools to achieve this goal. It's also crucial to determine where to invest your time and resources on video production, taking into account your business phase and learning curve. By harnessing the energy of perfectionism and focusing on storytelling, you can create effective marketing videos that engage your audience.