Digital marketers in both the U.S. and the U.K. use automation software to follow up with leads, communicate effectively with their team, and save time, with a majority also reporting that it enables them to work more efficiently and be fulfilled in their roles. The survey found that digital marketers in the U.S. are more likely than those in the U.K. to use automation software and report benefits from its use, although both groups agree that automation is an essential skill for success in marketing. Despite this, a significant gap exists between the two countries in terms of adoption rates, with more than 6 in 10 U.S. digital marketers using automation compared to nearly 4 in 10 U.K. counterparts, highlighting opportunities for growth and development in the U.K. market.