To effectively build strategic partnerships, businesses should make a hyper-targeted pitch, look for overlapping core values with potential partners, and establish criteria where both parties can win. Confidence is also essential in securing a promising collaborator, while taking the time to get to know contacts at the partnership business and allow all parties to bring ideas to the table before putting ink to paper is crucial. Building a personal brand on social media can help connect with potential partners, identifying business goals and asking for an introduction can also increase chances of success. Conducting a partnership audit, finding businesses with similar clients, starting with "what's in it for them?", demonstrating value immediately, giving more than they ask for, and being proactive are additional key strategies to consider when building strategic partnerships.