To create a recognizable brand identity on a shoestring budget, designers must take matters into themselves, leveraging social media management tools like Later to schedule posts consistently across platforms, and graphic design tools such as Canva for pre-designed templates and filters. Consistency is key in branding, extending to email newsletters where templates are essential, and product photos where tools like Clipping Magic can simplify the process of creating professional-looking images. While hiring a designer is ideal, these budget-friendly tools can help new businesses establish a strong brand aesthetic until they're ready for more advanced design services.