The text discusses the optimal time to consume caffeinated beverages, suggesting that drinking them first thing in the morning may not be the best approach due to the natural production of cortisol, a neurochemical related to alertness, which peaks between 8 and 9 am. Instead, research suggests that consuming caffeine at times when cortisol levels are dropping, such as between 9:30 and 11:30 am, may lead to more effective results. The author, who experimented with delaying their morning coffee consumption by two weeks, found that this approach led to increased energy levels throughout the day, particularly in the afternoons, where they no longer experienced a mid-afternoon crash. To make this transition easier, tips such as replacing the morning coffee ritual with something else, working out in the morning, pacing caffeine consumption, and savoring coffee are offered.