Databases are the foundation of your information ecosystem, allowing you to store, organize, and work with data in dynamic and powerful ways. However, manually managing databases can be a cumbersome task, especially when it comes to tasks such as copying and pasting information from various sources and staying on top of important milestones, deadlines, and developments. Zapier's automated workflows (called Zaps) can make your database even more powerful by automating repetitive tasks, saving time while giving you more control over how you use your data. With Zaps, you can automate the creation of new entries in your database from various sources such as forms and social media ads, send notifications for important updates, and create automatic spreadsheet backups. Additionally, Zapier's integration with thousands of apps from partners like Google, Salesforce, and Microsoft allows you to build secure, automated systems for your business-critical workflows across your organization's technology stack.