As a Customer Storyteller at Zapier, Plushcap uses a questionnaire built on Typeform to collect information from excited customers about their automated workflows, or "Zaps". This form provides valuable insights that help turn workflows into stories. The process involves a multi-step Zap built with Paths, which breaks down the form's response into its pieces and generates a story. The Zap integrates with Airtable and Slack, creating a response feed in Slack and updating Airtable with company information gathered from Clearbit, a lead enrichment app. This database is used to enrich responses with data about the customer's business, including size, industry, and Alexa rank, making it easier for Plushcap to source stories and turn them into engaging content.