Zapier is a tool that helps users set up automatic workflows, or "Zaps," to receive notifications from various business apps, such as Slack, Microsoft Teams, Trello, and GitHub, to stay on top of critical information. With Zapier, users can create feeds for team activity, track sales, customer support, and website performance, among other things. The platform offers pre-made workflows, or "Zap templates," that can be easily customized and set up in a few minutes. By automating notifications, Zapier helps users prioritize information, reduce distractions, and focus on high-priority tasks.