Pia Beck, the founder of Curate Well Co., a business that helps female entrepreneurs scale and streamline their service-based businesses, shares her journey of leaving an unfulfilling corporate job to start her own successful business. She achieved success by identifying her strengths and creating a system that allows her to execute on her strategy, including automation tools like Zapier, which saves her 1-2 hours per week, allowing her to focus on human connections and new projects. Through her work with clients, Pia helps them make an aligned and authentic impact, live a life they love, and leave a legacy, while also building a culture within Curate Well Co.