You might be running your online events on a familiar app like Zoom, but if you're using your events—Q&As, workshops, webinars, livestreams, conferences, and interviews—for lead gen, I'd suggest giving Crowdcast a try. Crowdcast is specifically designed for online community-building: the platform is built to encourage action from your audience, and with that comes a massive opportunity for lead gen. To make the most of it, you need to know how to take advantage of all the features. This includes adding a CTA button on the welcome screen, posting LinkedIn profile links in the chat, encouraging repeat attendees, integrating Crowdcast with your CRM and email marketing software, livestreaming to other platforms, repurposing event content, and using analytics to focus your lead gen strategy. By implementing these tips, you can build a lead gen machine that generates high-quality leads for your business.