I've summarized the key points of the text for you. The author of the article, a real estate entrepreneur, struggled with creating content for multiple platforms during the COVID-19 pandemic but found a solution using Zapier, an automation tool that allows users to create shortcuts and automate tasks across different social media platforms. To start, one needs to create a "social media web" by determining which platforms are important for their business and setting up profiles and pages consistently. The author then sets up Zaps, automated connections between the platforms, using Zapier's trigger-and-action system. For example, when a post is made on Facebook, it automatically posts to Twitter and LinkedIn. This automation saves time and reduces stress, allowing the entrepreneur to focus on other aspects of their business.