A CRM is essential for real estate professionals to manage client relationships, property listings, and stay competitive in the market. With numerous options available, selecting the right CRM can be overwhelming. A key feature of a good CRM is lead generation, which includes tools like customizable lead capture forms, website integration, and lead tracking. Workflow management, integration with other apps, automation, mobility, ease of use, and industry focus are also crucial features to consider when choosing a real estate CRM. The best CRM for real estate agents will depend on their specific needs and budget, but some popular options include Follow Up Boss, Sierra Interactive, LionDesk, IXACT Contact, CINC, Lofty, Top Producer, and Real Geeks. Automating tasks with Zapier can further enhance the functionality of a real estate CRM.