If you operate an eCommerce store in a crowded market, it's no secret that offering discounts is crucial for attracting more customers. WooCommerce, WordPress's proprietary digital discount plugin, makes creating custom coupon codes simple and straightforward. To create a coupon code, users can follow the steps outlined in the guide, which include filling out details such as the code name, description, general discount type, usage restrictions, and limits. The process also includes choosing visibility and publication dates, publishing the coupon, and testing it before sharing with customers. Additionally, WooCommerce offers extensions that provide more advanced features, such as bulk creation and loyalty programs, while its Zapier integrations enable automation of tasks like record-keeping and CRM updates.