BigCommerce is an eCommerce platform that helps create unique digital experiences to turn website visitors into customers. By integrating with Zapier, users can automate tasks such as updating customer data in email marketing tools like ActiveCampaign or Mailchimp. This allows for targeted campaigns and improved customer retention. To get started, users can utilize pre-made Zap templates, which guide the setup process in just a few minutes. With BigCommerce and Zapier, users can automate various marketing tasks, leveraging user interfaces, data tables, and logic to build custom workflows.