There are several benefits to automating tasks in a small or solo business, including keeping costs low and focusing on more important items like marketing or selling. Automation can help streamline processes, reducing the need for hiring part-time or full-time staff, which is an expensive proposition. By leveraging automation tools such as Zapier, businesses can automate repetitive tasks, freeing up time to focus on high-value activities like client engagement. For example, a digital marketing consultant and tech coach used automation to simplify her workflows, including enrolling clients in multiple courses and sending notifications to her team. With 25 Zaps running, she is able to handle onboarding new clients seamlessly, reducing the time spent on this task from every morning to an instant. Automation allows businesses to save their human brain power for more important tasks, enabling them to authentically connect with their audience more.