Google prioritizes giving its visitors the most updated, recent, and relevant information possible. Updating old blog posts can help you get a competitive edge in content marketing by providing fresh value to your audience. Even with minimal updates, such as adding expert quotes or visuals, your post can still rank better than older ones. Updating old articles can be an affordable and quick win, allowing you to see results almost overnight. However, it's essential to analyze your top-ranking posts to understand what they're missing and how you can improve them. Additionally, updating content can help you improve search intent, reduce keyword cannibalization, and align with your overall business objectives.