AI-supported content marketing is now a reality, with brands launching AI products and industry blogs discussing its impact. Close has leveraged AI tools to transform its content marketing process, resulting in a 75% transformation with productivity soaring to new heights. AI content creation involves using artificial intelligence programs to generate content, offering benefits such as tone adjustment, improved SEO, content enhancement, cost efficiency, and content strategy insights. Close uses RightBlogger, an AI suite of content tools, to handle keyword research, generating first drafts, optimization, and promotion. The company has also integrated AI-assisted writers and a bolstered editorial team to streamline content creation. However, there are challenges and limitations to using AI in content marketing, including loss of human touch and creativity, accuracy and reliability concerns, ethical issues, plagiarism risks, and implications for job roles. As the industry continues to evolve, it's essential for content marketers to stay updated on emerging technologies, experiment with new tools, and adopt AI thoughtfully and cautiously.