A content distribution strategy is crucial for sharing marketing materials with an audience, but creating a one-size-fits-all approach can feel overwhelming. A tailored plan should consider four key elements: Place - where will you share content, Time - when will you post it, Form - what type of content is it, and Function - how will you measure its success. By selecting primary distribution channels that fit your brand and audience, establishing a strategic sharing cadence, deciding on the form of content needed for each channel, and choosing a success metric to track performance, businesses can create an effective content distribution checklist that drives measurable results. This checklist should be integrated into a larger content calendar to ensure seamless management of all content production processes.