Total CSR, a lean team with just three people, was overwhelmed by daily tasks and saw an opportunity to automate using Zapier, an app automator that helps businesses replace menial work with automation. The company's CTO, Trenton Berry, used Zapier to automate administrative tasks such as managing payments and accounting, client appointment scheduling, and customer relationship management, freeing up his schedule for critical work like sales. With the help of Zapier, Trenton was able to cut out over 10 hours of work each week, and with growth, the time savings will continue to grow too.