Leveraging social media, particularly video content on YouTube and Instagram, can be an effective way to connect with customers. While there isn't a direct crossposting feature between the two platforms, Zapier provides an easy way to automate sharing videos between platforms without requiring manual action. To use this automation, users need to have admin access to both their YouTube and Instagram accounts. Two different ways to use Zapier's automation are to upload Instagram videos directly to YouTube or add YouTube videos as posts on Instagram, with the latter option allowing for more customization options. Additionally, using relevant hashtags and adding links between platforms can enhance the connection between Instagram and YouTube, making it easier for customers to find content across both apps.