Zapier is a workflow automation software that helps users automate tasks and stay organized by connecting their calendar tool to other apps, such as spreadsheets or project management tools. It offers pre-made workflows called Zap templates that can be set up in just a few minutes, allowing users to cross-post events across multiple calendars, create automated reminders, block out time for projects, and streamline customer appointments. With its AI-powered features, Zapier provides personalized task prioritization and event reminders to help users stay on top of their day. By automating workflows, users can save time, reduce errors, and increase productivity.