ClickUp, a productivity app, partnered with Zapier early on to help its users automate repetitive workflows and access external apps. The integration has been highly successful, resulting in reduced churn, higher lifetime value, and increased account upgrades for ClickUp customers using Zapier. To support this partnership, ClickUp takes customer feedback seriously, releasing new features every week based on user requests, which are then made discoverable through a dedicated Zapier page and JavaScript widget. This collaboration has enabled ClickUp to better serve its users who also rely on Zapier, ultimately driving business growth and productivity for both companies.