We're close to a future where people won't browse the internet anymore—AI tools will do it for us. As these tools gain more traction, content creators will have to figure out how to get AI tools to cite them. Instead of just worrying about SEO, we'll have to convince the AI tools that our content is worthy of being included—and, crucially, cited—in the output, so people click through. ChatGPT uses multiple search queries, reviews multiple sites, and aggregates results to find relevant information. It translates search questions into statements, prioritizes concise and specific terms, and attempts to use industry-specific terminology. The AI tool also tries to figure out intent from prompts, uses recency filters, assesses credibility based on author bio, affiliations, objectivity, transparency, and methodology, and balances perspectives from various viewpoints. ChatGPT follows search engine ranking algorithms and adapts strategies for content creators to produce timely, reputable, and human content that stands out in the competitive market. `</|im_end|>