ChatGPT is an AI writing generator that can assist with copywriting and content ideation by generating ideas, brainstorming phrases, repurposing existing content, writing SEO meta descriptions, creating rough outlines for blog posts, summarizing articles and key points, simplifying complex topics, automating workflows, and even building custom chatbots to write marketing copy. While it has its limitations, ChatGPT can be a valuable tool when used effectively, especially when combined with human judgment and editing. By leveraging AI tools like ChatGPT, marketers can scale their efforts, save time, and produce high-quality content more efficiently.