ChatGPT, an AI chatbot, can be a valuable tool for marketers to conduct market research, particularly when used effectively with specific prompts and techniques. To get quality results from ChatGPT, it's essential to specify exactly what you want the tool to do, role-play as a marketing leader or researcher, follow up on previous prompts, and avoid relying solely on ChatGPT's outputs. By using ChatGPT for market research, marketers can gather publicly available data, develop buyer personas, identify competitors, and get suggestions for unique selling propositions. The chatbot can be integrated with other apps to streamline workflows and automate tasks, making it a useful addition to the marketing research toolkit.