Celebrating wins with partners is crucial for strengthening relationships and fostering growth. Companies like Zapier recognize the importance of acknowledging their partner's achievements, whether it's launching a new co-marketing campaign or simply thanking someone for participating in a webinar panel. To celebrate these wins, companies can offer perks such as branded swag, customized items, or even swag baskets filled with goodies. Additionally, CEOs can send personalized emails to high-level executives at partner companies to express appreciation and gratitude. Hosting post-mortem sessions or retrospectives after completing major projects with partners can also be an effective way to reflect on successes and identify areas for improvement. Finally, celebrating internal wins by sharing success stories publicly and recognizing the value of partnerships within the company can also have a positive impact on the relationship.