Preparing for a business conference requires setting clear goals, planning an agenda, and making connections with others. To make the most of the experience, it's essential to be intentional in your approach, including preparing an elevator pitch, asking unique questions, and tracking expenses. During the conference, focus on conversations, take notes, and stay organized. After the conference, follow up with new contacts, write about your experience, and present your findings to your team. By being more intentional before, during, and after a business conference, you can make meaningful connections, absorb valuable information, and achieve your goals.