Wix is a drag-and-drop website builder that offers various templates, built-in SEO features, and an AI copywriting tool to help create and grow a professional website quickly. To turn the site into a lead generator, you can create a simple Zap that automatically creates new Mailchimp subscribers whenever someone submits a form on your Wix site. Adding a newsletter sign-up form to gather email addresses of interested prospects is key to identifying marketing-qualified leads. With pre-made workflows called Zap templates, you can easily set up the automation process in just a few minutes. Zapier supports thousands of apps, allowing users to automate almost any task at work, and combines user interfaces, data tables, and logic with various apps to build and automate anything imaginable.