Do you find it increasingly difficult to trust the brand messages you see in this noisy world? Me too. For the past three years, I've been the content manager at a SaaS company EmbedSocial that explores the power of user-generated content. We've seen an increasing awareness from modern customers who want social proof from other customers about companies' trustworthiness. This desire for trust has only been amplified during the pandemic. To gain this trust, we focus on capturing, creating, and distributing customer success stories. These stories share a customer's overall experience and have an emotional undertone, highlighting their pain point and how a particular product or brand offered a solution. They are powerful tools that give consumers the trust they're looking for. Our approach involves finding suitable customers, getting their approval, conducting interviews, writing and publishing stories, and promoting them through various channels. By following these steps, companies can create engaging customer success stories that build trust with their audience.