To help businesses nurture their professional relationships, folk is a CRM tool that focuses on interactions rather than just numbers. It allows teams to personalize email campaigns and track progress toward revenue targets using its built-in AI. The tool also enables automated workflows through Zapier integrations, making it easier for users to create new contacts and keep prospects engaged. By automating tasks such as creating new contacts from Tally form submissions, businesses can shorten their lead response times and stay ahead of the competition.