Australian Woodwork, a family-owned business, started as a stall at Sydney's Rocks Markets and transitioned online with the help of their son, Ben Davidson, who brought them into eCommerce. However, they found themselves bogged down in the tedium of manual tasks such as managing customer email lists and tracking sales. With the help of Zapier, an app automation tool, they were able to automate these tasks, saving over 90% of time spent manually copying and pasting data into spreadsheets. This allowed them to focus on marketing and advertising, increasing their average order size, and ultimately improving their business operations. By integrating their sales funnel with email lists in MailChimp and tracking sales automatically through Google Sheets, Australian Woodwork was able to streamline their workflow, reduce manual labor, and increase productivity.