Having multiple lead channels is critical for business growth, but manually tracking new leads across different places can be inefficient. Zapier's custom notification bots help streamline this process by sending notifications to team members or themselves at the right time and place, using various communication channels such as chat apps, email, SMS, Slack, Microsoft Teams, and more. By automating lead outreach, businesses can nurture potential customers more effectively, making the most of every new lead that enters their funnel. With Zapier's workflow automation software, users can create custom notification bots to suit their specific needs, using a variety of features such as multi-step Zaps, path steps, and formatters.