As an independent media criticism site, Unwinnable uses a classic-turned-modern publishing model, offering a monthly PDF magazine to subscribers and managing a Discord community that serves as a perk for those who subscribe. To create a successful Discord community for your brand, consider whether Discord is the right platform for your audience, set clear goals for your community, and create channels that align with those goals. Establishing rules and roles can help facilitate healthy discussions and create a safe space, while promoting your server through various channels can attract new members. To maintain a thriving community, assign moderators or administrators, nurture member engagement through events and activities, and continuously monitor and adjust your server's content to keep it fresh and relevant. By following these steps, you can build a successful Discord community that enhances your brand's experience for customers.