Here is a 1-paragraph summary of the text: Buffer, a social media scheduling tool startup, has established itself as a transparent company by publicly disclosing various aspects of its operations, including employee salaries, equity, and financials. The company's co-founder and COO Leo Widrich shares his insights on how to create a culture of transparency within a company, emphasizing the importance of starting with personal transparency, having clear values and policies in place, hiring with transparency in mind, starting slowly and steadily, using tools for transparency, and reminding oneself that transparency may not be suitable for every organization. By adopting these principles, companies can reap benefits such as increased efficiency, loyalty, trust, reduced stress, and a more equal work environment.