Buffer is a social media management platform that offers various features beyond its primary scheduling function. It has options for free and paid users, catering to everyone's needs. Some of the lesser-known features include Start Pages, which allow users to create single-page websites within Buffer; Shopify analytics, providing insights into sales and customer data; an AI Assistant that drafts and refines social media posts; Zapier integration, enabling automation with thousands of apps; and more. These features can help social media managers streamline their workflow, make the most out of the tool, and gain valuable insights into their performance.