At Zapier, a revolutionary automation tool, effective marketing relies on conveying the value of their unique selling point, which is guided by their core value. This core value serves as a guidepost for all marketing messages and visuals, ensuring consistency across touchpoints. The messaging guide template at Zapier includes five main sections: Core Value, Value Themes, Features, Benefits, Proof, and Messages. Each section provides a framework to communicate with customers, from identifying the pain point your leads have to highlighting the benefits of using your product or service. By filling out this template, businesses can create a consistent brand message that resonates with their audience and tells a unique story across multiple touchpoints.