Brand journalism is a content marketing strategy that focuses on providing relevant and interesting content to attract and engage with the target audience, rather than solely focusing on pain points or solutions. It involves publishing media-style content that follows forms of journalism, such as third-party interviews, external expert analysis, and feature stories. Brand journalism can be used by companies to provide transparency into their brand values, industry news, and features, while also building brand awareness, loyalty, image, and authority. Unlike traditional content marketing, brand journalism doesn't have a call-to-action imperative and is more concerned with telling good stories or keeping people updated on industry news. Companies can publish brand journalism content on their own platforms, blogs, videos, podcasts, or even print magazines, and it can be used to demonstrate authenticity of brand values, fortify authority, and expand the valuable content they produce to attract attention.